We listen.
We guide.
We care.
Equity release is one of the biggest financial decisions a person can make. We believe it deserves a proper conversation — not a sales pitch. That is what we are built around.
Conversations,
not sales
We built Release My Equity around a simple belief: the best outcomes come from listening first. Every adviser on our team takes the time to understand your story — your home, your family, your goals — before they say a word about products.
There are no targets to hit and no pressure to proceed. If equity release is not the right answer for you, we will tell you so. We would rather lose a case than give advice we cannot stand behind.
That is not a sales line. It is how we work on every single call.
We listen before we speak
Every conversation starts with your situation, not our products. We ask about your family, your goals, and what matters most to you before we even think about a recommendation.
We explore every alternative
Downsizing, state benefits, family support, RIO mortgages — we consider all of them before recommending equity release. Our job is to find the right answer, not the easiest one.
We give you time to think
We operate a minimum 5-day reflection period before any application. Take your time. Talk to your family. Talk to your solicitor. We will still be here.
Over 50 years of
equity release experience
Our adviser team brings more than half a century of combined experience in equity release and later-life lending. They have helped hundreds of customers navigate some of the most significant financial decisions of their lives.
Every adviser holds the CeRER qualification — the specialist equity release credential and is a Certified Person under the FCA’s Senior Managers & Certification Regime. And every case is reviewed by our compliance team before submission.
Speak to an Adviser →What you can always expect from us
One conversation, one adviser
You will always speak to the same adviser. They will know your name, your situation, and your family — every time you call.
Independent advice
We search a comprehensive panel of leading equity release lenders. We are not tied to any lender and our recommendations are never influenced by commission.
Regulated at every step
Authorised and regulated by the FCA. Every piece of advice is documented, reviewed, and compliant. Your protection is built into everything we do.
Ready to have a proper conversation?
Call us free on 08085 010 222 or request a callback below. No pressure. No obligation. Just an honest conversation with an experienced adviser.
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